Marketing OS

Marketing OS is the internal marketing operations platform of Sinopia, a digital marketing agency. Our SEO team uses it to research, plan and produce search engine optimization (SEO), answer engine optimization (AEO) and content work for the agency's own clients: technical site audits, keyword research, 3-month action plans, content strategies, blog articles and client reports. Access is limited to Sinopia staff.

How Marketing OS uses Google data

An agency administrator connects the agency's own Google accounts, which our clients have given access to their properties. Marketing OS then reads, for those clients only: Google Search Console (search performance, indexing status, sitemaps), Google Analytics (traffic and conversion reports), Google Ads including Keyword Planner (keyword ideas, search volumes, campaign performance reports) and Google Business Profile (location performance and listing details).

Marketing OS only reads data. It never creates, changes or deletes anything in any Google account. Google data is used only to produce the client's own SEO plans and reports, is never sold or shared with third parties, and is not used for advertising. Marketing OS's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Access can be revoked at any time from myaccount.google.com/permissions.